diff --git a/.github/workflows/publish-extension.yml b/.github/workflows/publish-extension.yml
index cd95e05..a1d4c1e 100644
--- a/.github/workflows/publish-extension.yml
+++ b/.github/workflows/publish-extension.yml
@@ -2,13 +2,13 @@ name: Publish Chrome Extension
 
 on:
   push:
-    tags:
-      - 'v*.*.*'
+    branches: [ master ]
 
 jobs:
   publish:
     name: Pack and Upload Extension
     runs-on: ubuntu-latest
+    if: "contains(github.event.head_commit.message, 'chore(release):')"
 
     env:
       EXTENSION_ID: ${{ secrets.GOOGLE_EXTENSION_ID }}